R.J.Webb

Who We Are

An award-winning marketing agency that specializes in higher education

R.J. Webb is a female-owned marketing agency that partners with institutions of higher education to provide effective and innovative marketing strategies to reach the next generation of college students, faculty experts, and industry leaders.

For over a decade, our founder, Jackie Jircitano, has built a reputation for delivering exceptional results to clients across the United States, from Ivy League universities to high-caliber research institutions. R.J. Webb understands the unique challenges facing colleges and universities in today’s competitive market and offers customized marketing strategies tailored to meet their needs. With a team of experienced professionals and a deep commitment to customer satisfaction, R.J. Webb is dedicated to helping institutions of higher education succeed in achieving their marketing goals.

Learn more about our past work
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INDUSTRY EXPERIENCE
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TOP MEDIA PLACEMENTS

Principles Of Our Work

Embark on a Journey of Success

Understanding the student journey: Effective marketing for higher education requires a deep understanding of the student journey, including their decision-making process, motivations, and pain points. R.J. Webb may invest time in researching and analyzing the student journey to develop strategies that resonate with prospective students.

Personalized Messaging

Creating relevant and personalized messaging: Messaging that speaks directly to prospective students and addresses their needs and concerns can help set a higher education institution apart. R.J. Webb may specialize in crafting messaging that is both relevant and personalized to each prospective student.

Unleash the Power of Digital Channels

Leveraging digital marketing channels: Digital marketing channels such as social media, email, and search engines are essential for reaching and engaging with prospective students. R.J. Webb may use these channels to optimize campaigns, track performance, and identify areas for improvement.

Discover Your Future

Emphasizing outcomes and benefits: Students are often motivated by outcomes and benefits, such as career prospects, job placement rates, and return on investment. R.J. Webb may prioritize emphasizing these outcomes and benefits to prospective students to demonstrate the value of a higher education institution.

Building an Inclusive Path to Success

Prioritizing diversity, equity, and inclusion: Colleges and universities are increasingly emphasizing diversity, equity, and inclusion (DEI) in their marketing efforts. R.J. Webb may prioritize DEI by developing inclusive messaging, targeting diverse audiences, and highlighting the institution’s commitment to DEI in their marketing materials.

Clients & Testimonials

Where innovation meets experience

Elevate your education marketing with R.J. Webb

Anna Greenfield

Private lawyer – Smith & Parners

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Alex Freeman

Account manager – Seven Digital

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Diana Whitewind

Marketing director – Seven Creative

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Richard Blackwood

Marketing manager – Seven Systems

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John Redfox

Business owner – Seven Coffee

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Miriam Lee

Marketing manager – Seven Group

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