About project

Period: July 2022 through February 2023

Client: University of California San Diego

Subject: SOSNetLab

R.J. Webb, a highly reputable marketing agency, partnered with the University of California San Diego’s SOSNetLab to propel their research collaboration efforts to new heights. With an unwavering commitment to innovation and a track record of delivering exceptional results, R.J. Webb became an instrumental force in supporting SOSNetLab’s mission of fostering collaboration and knowledge sharing within the research-use community.

Our Task Was

  • Develop visual brand identity aligned with existing logo
  • Write, design, and launch public-facing website
  • Create captivating graphic designs and layouts
  • Implement “guerrilla” marketing at international research conference

Process

To achieve our goals, we developed a comprehensive strategy that included:

  • Conducted comprehensive research and analysis of SOSNetLab’s objectives, target audience, and industry landscape.
  • Collaboratively developed branding and communication strategies aligned with SOSNetLab’s vision and goals.
  • Created a visually appealing and cohesive brand identity, including logo design, color palette, and typography.
  • Collaborated with web developers to design and launch a user-friendly and visually engaging public-facing website.
  • Utilized expert graphic design skills to create visually captivating layouts for various resources and materials.
  • Implemented innovative “guerrilla” marketing strategies at an international research conference to raise awareness of SOSNetLab’s work.
  • Continuously monitored performance and made data-driven adjustments to optimize branding efforts and marketing campaigns.

Result

Our efforts have led to impressive results, including notable achievements such as:

  • Successful launch of a visually appealing and informative public-facing website, providing a platform for SOSNetLab to showcase their research and engage with stakeholders effectively.
  • Increased visibility and recognition of SOSNetLab’s brand through the implementation of innovative “guerrilla” marketing strategies at an international research conference, generating buzz and capturing the attention of education researchers.
  • Strengthened brand presence and improved collaboration within the research-use community, as evidenced by increased engagement, positive feedback, and fruitful partnerships fostered as a result of R.J. Webb’s strategic branding and communication efforts.

Conclusion

R.J. Webb’s strategic efforts successfully enhanced SOSNetLab’s visibility, engagement, and partnerships, amplifying their research impact and fostering collaboration within the research-use community.